Brand identity

Said and done.

How to use the Simvix brand: logo, symbol, colour, typography and every asset ready to download.

Download guidelines (PDF) Download full kit (ZIP)

The idea

The group's brand is the word itself, lowercase in a rounded serif: approachable and unpretentious. One detail makes it ours: the coral full stop. What we promise, we finish.

Logo

Always use the original files. Keep clear space around it of at least the height of the letter “s”. Below 80 px wide, use the symbol.

Primary, light background

Primary, dark background

Compact, light background

Compact, dark background

Symbol

The same “s” and the same dot: social media avatar, app icon and favicon.

Colour

Two colours carry the whole system. Coral is an accent, never the background of large blocks of text.

Ink#0B1220 · Dark backgrounds and text
Coral#FF5A3C · The dot, accents
Coral text#D23A1A · Buttons and links on white
White#FFFFFF · Main background
Slate grey#5B6476 · Secondary text
Mist#EEF1F7 · Section backgrounds

Typography

Fraunces: Headings and logo
Inter: Body text and interface
Manrope: Labels and descriptors

Incorrect use

Do not distort or stretch
Do not rotate
Do not use gradients
Do not change the colour of the dot
Do not add shadows or effects
Do not place on competing backgrounds

Downloads

Download guidelines (PDF) Download full kit (ZIP)